Share the Genius is a national campaign run by Dynamic Catholic. The campaign shared film-based stories of Catholics who took the time to remember the people in their lives who inspired them to embrace their personal faith. The memories were met with gratitude and nostalgia. The campaign then asks those individuals to share their faith with someone else.
The campaign inspires Catholics to share their faith simply by living their faith.
As Brand Manager for the campaign, I had the opportunity to work with talented designers, writers, web and film producers.
People, like Igancio, shared their personal stories on film answering the question, "Who shared the genius of Catholicism with you?" While each story was unique, they all inspired viewers to remember someone in their own life who shared the faith with them.
Throughout the campaign, digital content was shared through social channels. The campaign encouraged sharing resources like books, journals, and prayer cards with friends and family. The resources were made affordable and accessible online.
Taylor Boyd
Steve Lawson
Sean Foster
Ben Skudlarek
Peter Garcia
Michelle Wuensch
Nick Starsenic